Risk is the degree of probability of a loss or failure

Customers may change firms when faced with minimal inventory selection. Sales lost in this manner illustrate the:

A) impact of shortage costs B) lack of customer loyalty C) costs of carrying inventory D) need to maintain a high current ratio

Which of the following is the fastest growing form of direct marketing?

A) ambush marketing B) digital marketing C) direct-mail marketing D) kiosk marketing E) telemarketing