Which of the following is NOT one of the four important contributions an effectively trained company sales force can make to consumer marketing?
A) remind end-consumers about the product
B) increase stock position
C) build enthusiasm
D) conduct missionary selling
E) manage key accounts
A
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The ________ environment consists of factors that affect consumer purchase ability and buying behavior
A) cultural B) political C) technological D) economic E) legal
Which of the following statements is true of novation?
A) Novation is a type of discharge of contract in which the original agreement is substituted with a new one. B) Novation leads to a change in the contractual duties of the new party. C) Novation can be carried out only if all the original parties agree to the substitution of new parties. D) Novation refers to a particular future event that terminates the contract if it does not follow the execution of the contract.