A major purpose of feedback in interpersonal communication is to
A) know whether a message has been received and understood.
B) prevent noise from taking place.
C) make the sender appear more impressive.
D) size up the climate for communication.
Answer: A
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Which of the following statements is true regarding relationship customers?
A) Their loyalty to a supplier is based on price. B) They are interested in a short-term relationship with the seller. C) They are interested in the benefits of interdependency between the buyer and the seller. D) They are interested only in the particular purchase at hand.
Industrial-goods classifications based on terms of how the products enter the production process and their relative costs include such segments as materials and parts and capital items
Window cleaning services, consumable office supplies, personal computers, desks, paint, nails, and buckets are included in the classifications of industrial goods. List the other "classifications" including subclassifications for industrial goods.