Matching
Column 1 Column 2
7. Laws define the rights and duties of parties and establish the legal basis for any lawsuit. a. Procedural laws
8. The determination of where a lawsuit should be filed. b. Substantive laws
9. A state law that prohibits drunk driving.
10. The time limit for filing the action.
7. *b
8. *a
9. *b
10. *a
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Which of the following fundamental offensive strategic market plans is most likely be pursued in the core strategy of invest to enter new markets?
A) enter new market segment B) improve customer loyalty C) develop new markets D) build marketing advantage E) expand market demand
________ pricing is when a firm tries to determine the price at which it will break even or earn the profit it is seeking
A) Competition-based B) Target return C) Cost-plus D) Good-value E) Value-added