The environment is the culture of a business, and it starts with the CEO or CFO and the top managers

In the shipbuilding industry, Polish and Chinese shipyards offer simple, standard vessel types at low prices that reflect low production costs. This represents generic strategy related to:

A) cost leadership. B) differentiation. C) cost focus. D) focused differentiation. E) cost differentiation.

You are having a conversation with your best friend. Your friend says "If you'll help me with my homework this week, I'll take you to the movies on Saturday." In this situation, your friend is trying to use _____ to influence your behavior

a. reciprocation b. authority c. scarcity d. social proof