Compare and contrast cause promotions and cause-related marketing as they relate to corporate social responsibility. Give an example of each.

What will be an ideal response?

Cause promotions and cause-related marketing are two types of corporate social responsibility engagement. However, cause-related marketing involves donations being made to a charity or cause based on a percentage of sales. For example, McDonald’s donating 10% of all cheeseburger sales to the Ronald McDonald House Charities. With cause promotions, an organization donates money to help increase awareness for a cause or charity or help support it, such as a women’s product company financially supporting a campaign to increase awareness about breast cancer screening.