Aristotle, a classical Greek rhetorician, argued that communication was most effective when a speaker's character, or ________, was engaged in presenting truth

A) telos (purpose)
B) ethos (ethical appeal)
C) pathos (emotional appeal)
D) logos (logical appeal)
E) kairos (effective timing)

B

Communication & Mass Media

You might also like to view...

The relaxation of ownership rules by the FCC has led to

a. more syndication purchases made at the group level. b. fewer syndication purchases made at the group level. c. more involvement by local station managers. d. fewer programs available in syndication.

Communication & Mass Media

Simplify the expression 5y + 7y.

What will be an ideal response?

Communication & Mass Media