Factors changing the role of media and leading to the era of unbundling did NOT include:
A) integrated marketing.
B) costs and profitability.
C) prominence of media executives.
D) globalization.
E) complexity of the media function.
C
Business
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An international firm that perceives its technological advantage to be transitory and susceptive to rapid imitation might want to license its technology to foreign firms
Indicate whether the statement is true or false.
Business
A typical banker's acceptance would involve two firms and their commercial banks
Indicate whether the statement is true or false.
Business