Effective mentors help their protégés by providing ______

If an employer categorically refuses to promote all persons of the Asian race, the company has engaged in disparate-impact discrimination

Indicate whether the statement is true or false

Among the downsides to use of direct response in marketing is:

A) difficulty in building an ongoing relationship with primary targets impossible to reach through traditional media. B) difficulty in personalizing messages. C) difficulty of pinpointing prospects on a demographic basis. D) high cost per contact. E) difficulty in pinpointing prospects on a geographical basis.