Helping Hands is a charitable organization that supports the elderly. Ronald, a PR professional at the organization, is asked to prepare two types of charity appeals to the board of directors
He sends these appeals through e-mail to different target audiences and finds that one target audience, who had been sent the first appeal, contributed more donations than the other. What is this method of sending different e-mails called?
a) Split message approach
b) Newsletter readership approach
c) Meeting attendance approach
d) Social media method
a
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When Melissa was hired, she thought she was appointed a position as a caseworker. After her first day on the job, though, she thinks she may just be an assistant to the manager of the caseworkers. Melissa could benefit from which of the following?
A. Role clarification B. Additional training C. A new leadership style D. A better understanding of message filtering
Rebuttal phrases show the degree of force which the arguer believes his claim possesses
Indicate whether the statement is true or false.