What type of advantage does observation offer that surveys and interviews do not?
A) Observations take less time to conduct
B) Observations provide objective numerical data
C) Observations identify why something is done, not just how
D) Observations can provide more accurate information on how something is done
E) Observations can be used as secondary research
Answer: D
Explanation: D) Observation offers advantages over self-reported data from surveys and interviews. When people describe and evaluate a past experience in a survey or interview, they may not completely remember what happened, or they may want to give you the answer they believe you want to hear. Direct observation of actual behavior can give you much more accurate results.
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