When a message meets our expectation, _______.
a. we stop our exposure and look for another message
b. we continue our exposure in an automatic state
c. we continue our exposure with increased mental effort
d. none of the above
b. we continue our exposure in an automatic state
Communication & Mass Media
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Reasoning by comparing people, places, things, and events that are familiar to the audience to those
that are unfamiliar to them is reasoning by A) analogy. B) cause. C) example. D) testimony. E) narrative.
Communication & Mass Media
In 2003, the Digital Media Association and the Recording Industry Association of America agreed to a proposal to collect royalty feed for music played _______________
a) on satellite radio b) over digital radio c) in television commercials d) for radio webcasts.
Communication & Mass Media