When might a marketer be most likely to use a comparative ad?
What will be an ideal response?
Comparative ads are best for brands that have a smaller share of the market and for firms that can focus on a specific feature that makes them superior to the competition.
You might also like to view...
Akao Products uses a standard cost system
Overhead costs are allocated based on direct labor hours. In the first quarter, Akao had an unfavorable efficiency variance for variable overhead costs. Which of the following scenarios is a reasonable explanation for this variance? A) The actual number of direct labor hours was lower than the budgeted hours. B) The actual variable overhead costs were higher than the budgeted costs. C) The actual variable overhead costs were lower than the budgeted costs. D) The actual number of direct labor hours was higher than the budgeted hours.
Which of the following is NOT an advantage of the valuation multiple method as compared to the discounted cash flow method?
Use the table for the question(s) below. Name Market Enterprise Enterprise Enterprise Capitalization Value Price/ Value/ Value/ ($ million) ($ million) P/E Book Sales EBITDA Gannet 6350 10,163 7.36 0.73 1.4 5.04 New York Times 2423 3472 18.09 2.64 1.10 7.21 McClatchy 675 3061 9.76 1.68 1.40 5.64 Media General 326 1192 14.89 0.39 1.31 7.65 Lee Enterprises 267 1724 6.55 0.82 1.57 6.65 Average 11.33 1.25 1.35 6.44 Maximum +60% 112% +16% +22% Minimum -40% -69% -18% -19% A) calculations based upon widely available information B) based upon actual stock prices of real firms C) does not rely on estimates of future cash flows D) takes into account important differences between different firms