To develop a successful IMC campaign, a practitioner must have ________
A) at least one goal plus measurable objectives
B) the use of mass marketing techniques
C) the development of a global communications strategy
D) the use of broad evaluative measures that cover all audiences
E) a hefty advertising budget
Answer: A
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Which of the following are characteristics of stage two of culture shock?
A. Fight and relief B. Filter and positive feelings C. Optimistic and coping D. Flight and filter
The U.S. Supreme Court held that a newspaper committed an invasion of privacy by falsely implying that a reporter had interviewed someone who had not been interviewed and describing how that person felt after a tragedy. The case?
a) Briscoe v. Reader’s Digest; b) Time, Inc. v. Hill; c) Melvin v. Reid; d) Cantrell v. Forest City Publishing Co.; e) Diaz v. Oakland Tribune.