Which of the following measures how effectively a company engages with online stakeholders?
A) Sentiment analysis
B) Cold calling
C) Brand socialization
D) Content marketing
E) Socialization
Answer: C
Explanation: C) According to one recent survey of company executives, socialization now accounts for more than half of a company or brand's global reputation. Brand socialization is a measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.
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Governments occasionally protect certain industries, like defense-related industries, for _____ reasons.
Fill in the blank(s) with the appropriate word(s).
Which of the following statements about culture is most likely FALSE?
A) Indirect communication is preferred in Africa. B) Harmony is highly valued in Asian countries. C) Gift giving is considered unethical in China. D) Americans value promptness for business meetings. E) Tactfulness is important when doing business in Arab countries.