As a business practice, broadening involves _________
A) acquiring or merging with firms in the same or complementary industries to gain economies of scale and scope
B) factoring the interests of customers, employees, shareholders, and other stakeholders into the activities of the enterprise
C) buying more goods and services from outside domestic or foreign vendors
D) appointing teams to manage customer-value-building processes and break down walls between departments
E) becoming more accountable by measuring, analyzing, and documenting the effects of marketing actions
B
You might also like to view...
Explain the possible interpretations of a null value
What will be an ideal response?
Which of the following is NOT a step in the adjusted present value method?
A) Deducting costs arising from market imperfections B) Calculating the unlevered value of the project C) Calculating the after-tax WACC D) Calculating the value of the interest tax shield