What strategies are Wal-Mart and Lowes using to gain more online customers?

What will be an ideal response?

Most successful brick-and-mortar firms, such as Lowe’s, Costco, Target, and Wal-Mart, have expanded their Web-based marketing channels to increase sales and serve customers better. This strategy combines the convenience of online shopping and the alternative of hands-on purchasing for those who prefer that option.