A latent market is, in essence, an undiscovered market segment

The improvement of post-sale customer service and loyalty:

A. Creates positive word-of-mouth for the seller and its product(s) B. Allows a company to avoid the high costs associated with acquiring a new customer C. Increases the number of customer referrals D. Produces larger volume sales with lower selling and distribution costs E. Does all of the above

Which of the following is a need-satisfaction question Jeannie could ask a boutique buyer?

A) Can we arrange delivery for next Wednesday? B) Do the bigger guests buy the swimsuits you currently sell? C) What are the shapes and sizes of the guests at the resort? D) So, the swimsuit lines you currently stock do not sell to larger or older customers? E) What if we could give you a line of suits that could increase your sales by 20%, would that be valuable?