Attending occurs when we relate what we hear or see to our knowledge

Harold Lasswell encouraged us to think about "who says what through what channel to whom with what effect." Identify the who, what, channel, to whom, and with what effect refers to in a public relations situation

What will be an ideal response?

Tom?s persuasive presentation advocated increasing penalties for juvenile offenders

In his conclusion, Tom?s call to action for his audience was, ?If you think we should have stiffer penalties for juvenile offenders, then write your congressman.? Which guideline does this disregard? A) The language is too dramatic and is likely to incite a negative emotional response in listeners. B) Using the term ?congressman? as a generic for all persons in congress is a biased, sexist practice. C) The language isn?t vivid enough to arouse the attention of an audience, nor to move them to action. D) The language isn?t vivid, nor is it simple enough for an audience to understand.