When developing concepts, it’s usually more effective when you

a. Write your body copy first, and let the concept develop later
b. Have every detail of design worked out before you go further
c. Ask the client “What should we do” rather than “What do you think of this idea?”
d. Say it straight, and then say it great

d. Say it straight, and then say it great

Communication & Mass Media

You might also like to view...

Listening implies a choice; you must choose to participate in the process of listening

Indicate whether the statement is true or false

Communication & Mass Media

Matching

1) known to self and others A) blind 2) not known to self but known to others B) unknown 3) known to self but not known to others C) hidden 4) not known to to self or others D) open

Communication & Mass Media