Buzz marketing can be compared to a virus. The infection stage:
A) involves the product being adopted by the early majority.
B) involves the product being used by a few innovators or trendsetters.
C) corresponds to the product being introduced.
D) involves widespread use of the product.
D
Business
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a. true b. false
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Outdoor advertising is more effective at creating new brand associations than enhancing brand awareness or brand image
Indicate whether the statement is true or false
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