Compare the three distribution strategies that producers use, providing examples of products for each type of distribution
What will be an ideal response?
Student answers will vary. Producers of convenience products and common raw materials typically seek intensive distribution as a strategy to stock their products in as many outlets as possible. The goods are available where and when consumers want them. Toothpaste, detergents, and soft drinks are examples of this kind of distribution.
Selective distribution is used when selling to more than one but fewer than all of the intermediaries who are willing to carry a company's products in a given market. Examples are name-brand blue jeans and computers.
Exclusive distribution is used when the producer wants to stock its products with only one or a few dealers in an area. Examples are expensive cars.
You might also like to view...
The income statement is useful for helping to assess the risk or uncertainty of achieving future cash flows.
a. true b. false
If a principal cannot be contacted in an emergency situation, an agent cannot deviate from previously given instructions
a. True b. False Indicate whether the statement is true or false