Describe the primary customer-based metrics
What will be an ideal response?
a. The acquisition rate and cost.
b. Retention rate (opposite of chum).
c. The survival rate (the percentage of customers in group that were obtained at the dame time who are still customers).
d. The probability of a customer being active or purchasing in a given time frame.
e. The lifetime duration (expected length of time a customer will remain active).
f. Win-back rate (customers who return who had previously defected).
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Which of the following best describes the process of taxing real estate according to its value?
a. ad valorem b. assessment c. appraisal d. special assessment
The case when an instance of the supertype may belong to more than one subtype category is
called which of the following? A) Total specialization B) Overlap rule C) Disjoint rule D) Partial specialization