What are marketing dashboards? How do they benefit marketers?
What will be an ideal response?
A company can assess marketing ROI in terms of standard marketing performance measures, such as brand awareness, sales, or market share. Many companies are assembling such measures into marketing dashboards — meaningful sets of marketing performance measures in a single display used to monitor strategic marketing performance. Just as automobile dashboards present drivers with details on how their cars are performing, the marketing dashboard gives marketers the detailed measures they need to assess and adjust their marketing strategies.
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____________ most appropriate when historical data is available and there is a constant relationship
Fill in the blank(s) with the appropriate word(s)
"The value of the best property in the neighborhood will be adversely affected by the presence of comparatively substandard property" is a statement relating to value and is known as the principle of:
A: Balance; B: Contribution; C: Regression; D: Progression.