Why is it important that CRM be customer-driven rather than technology-driven?

What will be an ideal response?

This is because that to be successful, CRM implementations must involve an understanding of people, processes, and systems rather than just focusing on a narrowly defined IT application. Successful CRM necessitates that people change attitudes and that customer-facing processes change too. It is too often the case that companies just want to buy the CRM software and turn it on and then forget about it. This is one reason why they have such high failure rates.

Business

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The ________ lists all the headings in the report, along with the page numbers where the report sections begin

A) reference list B) glossary C) bibliography D) executive summary E) table of contents

Business

A widget is an element of user interface that displays an information arrangement changeable by the user, such as a window

Indicate whether the statement is true or false

Business