Insurance should be the risk manager's first option, with the other techniques applied only if the loss exposures cannot be insured.

International strategy:

A. needs to be consistent among the various functions, products, and regional units of the company. B. needs to be consistent with the demands of the international competitive environment. C. is concerned with the way firms make fundamental choices about developing and deploying scarce resources internationally. D. has a goal of achieving and maintaining competitive advantage. E. has to achieve and maintain competitive advantage. It also needs to be consistent among various functions, products, regional units of the company, and with the demands of international competitive environment.

SetPro Inc, a software firm, collects information about its marketing communication. The firm finds that 60% of the firm's target market is exposed the marketing communication, and 50% of that group is aware of the offering

Amongst the people who are aware of the offering, 70% understand the message. And 60% of that group intends to purchase, and 90% of that group actually does purchase. What is the customer response index for the buying group? A) -1.13% B) 1.13% C) 11.3% D) 90% E) 60%