What are the input the stakeholder groups can provide to a marketing plan? What are the outputs that these

stakeholder groups will receive from the plan?

What will be an ideal response?

(1 ) Operations - Inputs are cost structure for operations. Outputs include marketing plan sales forecast, which will
drive the operations schedule.
(2 ) Finance - Inputs include required return on investment for new projects (sometimes called hurdle rate). Outputs
include financial break-even for new projects; Cost of goods sold; Funding required to develop new products and
services
(3 ) Professional Services - Inputs include implementation capabilities. outputs include new services and products to
implement.
(4 ) Engineering - Inputs include customer feedback on services or products delivered to customers; Technological
expertise. Outputs include specific services or product features demanded by market
and overall plan for coming planning period
(5 ) Other - Marketing staff and CEO/COO office could have specific requirements to support
company-wide objectives.
Outputs - marketing plan can impact HR hiring requirements and other groups.