Public television programmers try to
a. cumulatively serve many small audiences.
b. attract large audiences to compete with commercial broadcasters.
c. promote government viewpoints to secure future funding.
d. get the highest possible Nielsen ratings.
a
Communication & Mass Media
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According to Jay Leno, "jokes work best when they are easy to understand."
Indicate whether the statement is true or false
Communication & Mass Media
Which of the following is a factor that researchers have found to influence the relationship between intentions and behavior?
a. intention strength b. the importance of the behavior c. attitude strength d. temporal stability of intentions
Communication & Mass Media