The dominant advertising appeal selected for the campaign will become which of the following?

a. the media profile
b. the basis for comparative advertising
c. the unique selling proposition
d. the decision factor in media selection

Ans: c. the unique selling proposition

Business

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Seigel Co. maintains a defined-benefit pension plan for its employees. At each balance sheet date, Yeager should report a pension asset / liability equal to the

a. accumulated benefit obligation. b. projected benefit obligation. c. accumulated benefit obligation. d. funded status relative to the projected benefit obligation.

Business

Sequential access is a method in which data is grouped in files that are stored and retrieved serially from beginning to end

Indicate whether the statement is true or false

Business