This approach requires an announcer with an authoritative, strong voice (but not necessarily a deep one):
a. sincere
b. whimsical
c. hard-sell
d. dramatized
.C
Communication & Mass Media
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What boosted the magazine industry beginning in 1879?
a. The invention of the rotary press. b. The Postal Act of 1879. c. Government subsidies for new magazines. d. The development of muckraking journalism.
Communication & Mass Media
What specific audience did Oscar Mayer direct its efforts toward in the “Say It With Bacon” campaign?
a. teens b. consumers who did not typically have bacon as part of their regular their diets c. users of Amazon’s home food delivery services d. consumers who liked technology and social media
Communication & Mass Media