Permission marketing _______________
a) seeks consumer authorization to send ads
b) strives to broaden consumers’ social horizons
c) was developed by the Procter & Gamble
d) uses television as its medium of choice
Answer: A
Communication & Mass Media
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A fallacious argument in which a speaker draws a faulty conclusion from extreme exceptions or from limited evidence is called a __________________ ________________________
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media
Which of the following is discussed in your textbook as one of the six major guidelines for effective informative speaking?
A. Relate the subject directly to the audience. B. Be highly technical in your discussion. C. Use PowerPoint for your visual aids. D. Rely primarily on abstract language. E. Leave time for questions after the speech.
Communication & Mass Media