The sales director of RealPlan has developed a sales team training session to address the differences between consumer and business buyers. Which of the following is a true statement that should be included in the training session?

A) In business sales, the initial contact is almost never the actual purchaser.
B) In business sales, more than one person may be involved in the purchasing decision.
C) In consumer sales, emotion plays a more significant role than logic in decision making.
D) In consumer sales, a new-task buy is the most common type of purchasing situation.
E) In consumer sales, even low-cost items involve significant consumer involvement.

B