The more certain the return from an asset, the less variability and therefore the less risk

A well-known segmentation system based on how consumers agree or disagree with various social issues is called ________

A) the Likert scale analysis B) the AIO measurement analysis C) the VALS™ (the Values and Lifestyles) system D) the PRIZM™ Cluster system

How does design affect readability?

A) The visual design sends a nonverbal message that influences the perception of the audience. B) The visual design increases the amount of white space to improve readability. C) The visual design will minimize the variety of typefaces used within the document. D) The visual design lends contrast or emphasis to the type. E) The visual design will allow for "chunking" of data for mobile distribution.