Which of the following terms refers to one company's acquisition of another company's assets or stock in such a way that the second company is absorbed by the first?

A) diversification
B) penetration
C) merger
D) collusion

C

Business

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A holistic marketing orientation can provide insight into the process of capturing customer value and is designed to address three key management questions. Describe each of these key management questions in brief

What will be an ideal response?

Business

The ________ approach attracts customers by charging consistently low pricing and avoiding

short-term discounts and other promotions. A) target-return pricing B) value pricing C) perceived-value pricing D) markup pricing

Business