After analyzing their company's strengths and weaknesses, top managers at Loan Bright decided that they would serve individual loan officers who typically only wanted to purchase small sets of homebuyer data, rather than bigger institutional clients
To meet the needs of this segment, Loan Bright simplified its sales contract, restructured its advertising efforts to focus on Google ads, and created a separate customer-service department. Loan Bright's strategy is best described as a(n) ________ strategy.
A) overall cost leadership
B) focus
C) differentiation
D) diversification
E) promotional
B
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Open-to-buy is the difference between planned purchases and purchase commitments made by a buyer during the month
Indicate whether the statement is true or false
Which of the following statements best describes specific performance?
A) compelling a party to perform in such a way as to meet the terms of the contract B) correcting the terms in an agreement so that they reflect the true understanding of the parties C) replacing one party of a contract with another party D) canceling a contract