The higher a security's price in the secondary market the ________ funds a firm can raise by selling securities in the ________ market

The less elastic the supply, the

A) less likely the government is to tax the product. B) less likely the government is to impose a price ceiling. C) larger the fraction of any tax imposed on the product that is paid by the suppliers. D) less elastic the demand.

The four-firm concentration ratio in the breakfast cereal industry is 80 percent

How does the five competitive forces model provide better insight into the degree of competition in the breakfast cereal industry than just observing the concentration ratio?