Define mass communication.
What will be an ideal response?
Mass communication is when an individual or institution uses technology to send a message to a large, mixed audience, most of whose members are not known to the sender.
Communication & Mass Media
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Which of the following steps is not included in Monroe's motivated sequence pattern?
A) Visualization B) Need C) Evaluation D) Attention E) Action
Communication & Mass Media
An example of a "contigent worker" is an individual with a Ph.D who has accepted a job as a fast-food employee.
Answer the following statement true (T) or false (F)
Communication & Mass Media