A brand that is action-oriented and causes consumers to engage in physical actions appeals to the ________ dimension of brand experience

When comparing several investments with the same initial cost, the decision should be made on the basis of the ________

A) highest total cash inflows B) longest payback period C) highest NPV D) highest ARR

A message is more likely to be effective when it has both visual and verbal elements, because these components will be dual-coded into the person's memory

Indicate whether the statement is true or false