The marketing mix involves a firm's product, price, promotion, and place

The letter of transmittal

A) may follow the direct or indirect plan. B) has a more formal style than the report itself. C) is usually included as an appendix. D) should be written in an informal tone. E) is never written as a memo.

________ is a distribution strategy that can be effectively used during the growth stage of the product life cycle

A) Building product awareness B) Phasing out unprofitable outlets C) Building selective distribution D) Building intensive distribution E) Stressing on brand differences