Establishing common ground with an audience is especially important in the introduction of a persuasive speech.

Effectively organize research material and choose the most useful ones Which of the following is a criterion for determining the quality of research material?

A. the quality of the source B. the degree to which it supports the claim C. how complicated the wording is D. the degree to which agrees with your other sources E. the quality of the source and the degree to which it supports the claim 

Who did Oscar Mayer recruit to support its “Wake Up and Smell the Bacon” campaign?

a. retailers and distributors b. reporters and influencers c. cracker barrel restaurants d. celebrities