_____ is a sales practice that involves building, maintaining, and enhancing interactions with customers in order to develop long-term satisfaction through mutually beneficial partnerships
a. Price-based selling
b. Adaptive selling
c. Stimulus-response selling
d. Relationship selling
ANSWER: d
Relationship selling is a sales practice that involves building, maintaining, and enhancing interactions with customers in order to develop long-term satisfaction through mutually beneficial partnerships. In relationship selling, proposals and presentations are based on profit impact and strategic benefits to customers.
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