________ and operating risk are one in the same and are reflected in the projected variability of the earnings of the firm regardless of how the firm is financed

Although developing relationships with customers frequently leads to repeat business, such partnering rarely triggers referrals

Indicate whether the statement is true or false

Markets can be segmented in a number of ways, including by geography, demographic variables, psychographic variables, behavioral variables, and product type

Indicate whether the statement is true or false