The series of stages through which a marketer attempts to guide a consumer is called the ________

When purchasing disposable surgical gowns, Mercy Hospital's vice president of purchasing analyzes whether the hospital should buy disposable gowns or reusable gowns

If the findings favor disposable gowns, then the operating-room administrator compares various competitors' products and prices and makes a choice. Surgeons influence the decision retroactively by reporting their satisfaction with the particular brand. In this situation, the operating-room administrator performs the role of the ________. A) gatekeeper B) initiator C) user D) decider E) influencer

The stockholder's report includes ________

A) an estimated interest cost report B) an estimated dividend report C) a break-even sales report D) a statement of retained earnings