One way to mitigate the bullwhip effect is to refuse to offer discounts and sales

Business sophistication, growth orientation, innovativeness, technology, and decision making are all examples of firm demographic forces that can have a profound impact on consumer needs

Indicate whether the statement is true or false

________ is the first step in developing a multi-item scale. ________ is the last step

A) Generate an initial pool of items; Prepare the final scale B) Develop a theory; Prepare a final scale C) Develop a theory; Develop a purified scale D) Generate an initial pool of items; Develop a purified scale