Which process allows a speaker to adapt the communication to ensure listeners understand the message?

A local business, Hergenreder Communication, owns and operates a newspaper, radio station, television network, and weekly circular in your town. This is an example of _______________

a) cross-ownership b) vertical integration c) a natural monopoly d) disintermediation

Which of these scenarios provides the best example of a problem uses and gratifications theory would address??

a. ?an analysis of radio’s negative effects on childhood attention spans b. ?an analysis of the impact of violent video games on teenagers c. ?checking in to Facebook to find postings d. ?an analysis of how documentary filmmaking represents indigenous tribes