Refer to the Ace Electronics annual report above. Using vertical analysis, 2011 Net income would be represented as ________

Retail passbook savings accounts should be considered as part of rate sensitive liabilities because the rates on these accounts rarely change.

a. true b. false

An examination of a creative message and the physical design of an advertisement or other marketing communication piece is a(n):

A) respondent behavior evaluation B) online evaluation metric C) message evaluation D) message synthesis