The managed care organizations (MCOs) used the QFD process to redesign their handbook. Describe the two stages in which the focus group process was administered to obtain inputs for this QFD process
The focus group process was administered in two stages:
Stage 1 . Participants were provided with a copy of the company's member handbook and the competitor's member handbook. Even though the participants had all used the competitor's member handbook, it was necessary to provide them with copies to ensure a fair comparison. They were allowed to take both handbooks home for one week to look them over.
Stage 2 . The groups were brought together for a follow-up session that focused on data collection.Each session was facilitated by an independent researcher unaffiliated with the MCO, and each participant was provided lunch as a reward for participating in the study.
Business