Since recipients must believe that fear can be countered by some action, high fear messages are most effective when accompanied by

a. an anchor

Isaac Corp has very good relations with its customers, who have several ways to give feedback about the company products

Customers can login to the company's website, call customer support, or even walk into the nearest outlet and register their complaints. The company always takes the feedback positively, implements it, and creates an improved version of the product. Which model of public relations is used by the company? a) Two-way asymmetric b) Press publicity c) Two-way symmetric d) Public information

For a speech explaining the revolutionary developments in computer animation and special effects by George Lucas in his Star Wars trilogies, your most effective presentational aids would be _______

a. transparencies b. posters c. handouts d.videotape clips