Describe and discuss the "boundary role" theory of public relations management
What will be an ideal response?
• Communications professors James Grunig and Todd Hunt more than 20 years ago determined that public relations plays a "boundary" management role.
• Public relations people function at the edge of an organization and as a liaison between an organization and its internal and external publics.
• With one foot inside and one outside an organization, they must continually demonstrate that they are knowledgeable about the external environment and that they can build relationships with the various functionaries within an organization.
• They must know the organization's functions; understand its structure, especially its hierarchy of people and departments; know the processes and procedures for formal decision making; and develop formal and informal evaluative mechanisms.
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Which one of the following statements is TRUE about purchasing?
A) Purchasing's primary role is to satisfy the firm's long-term supply needs. B) Purchasing's primary role should be placing and tracking orders. C) Purchasing's primary role is to negotiate lower prices. D) Purchasing's primary role is to negotiate prices and delivery dates.
MPLS is ________ the source and destination hosts
A) transparent to B) nontransparent to C) apparent to D) a burden on