In the ________ strategy, a firm views international business as separate from, and secondary to, its domestic business
A) home replication
B) multilocal
C) global
D) transnational
A
Business
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New information and communication technologies have enabled the spread of democratic ideals.
a. true b. false
Business
Tammi, a marketing manager of a line of women's facial cleansers, is trying to determine how to better track her target audience's wants and needs. Under the 4 Ps classification of the marketing-mix elements, Tammi is considering the product element
Indicate whether the statement is true or false
Business